Arab Influencer marketing that really makes an impact
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ARAB INFLUENCERS THAT ACTUALLY MAKE AN IMPACT TO YOUR BUSINESS
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What is Arab influencer marketing?
The world has changed. Now we live in a highly connected digital world where everyone has access to information instantaneously, and social media is exploding with content. Social media sites such as Facebook, Instagram, Twitter, and Pinterest all allow users to become part of the community by sharing their opinions on various topics. The rise of social media has made it easier than ever for people to share their opinions on whatever topic they’re passionate about, whether that be a product or service or even a brand themselves. This new-found accessibility of content has allowed micro-celebrities with small followings but big passion for something niche, niche-vertising or micro-influencers to have their voice heard and help build awareness for brands that align with their interests.
What is an Arab influencer marketing campaign?
Influencer marketing is a growing marketing strategy where a brand pays others (usually celebrities) to talk about their products, services, or brand. In return, the influencer receives a payment and exchange of product. There are many reasons why brands are turning to influencer marketing. Some businesses are looking for ways to connect with consumers in new ways, while others have been hesitant to invest in traditional advertising channels, but want to stay relevant with the newest consumer trends.
How does Influencer Marketing work?
There are a few different ways that brands are using influencers to market their products and services. In the most common use of influencers is to have a social media personality’s fans help create branded content. These fans receive some kind of reward for taking part in the campaign, like a free product or the promise of future rewards if they help build the campaign’s success. Other brands are partnering with an influencer to help run ad campaign or even launch a new product. In these cases, the brand and the influencer work together to find a way to align the influencer’s audience with the campaign. This can range from creating sponsored content or posting ads on the influencer’s social media account to creating an actual product that users can purchase.
Why is it important to use Influencers in marketing?
The rise of influencer marketing has opened up a whole new world of marketing options for brands. With the explosion of social media and quickly growing mobile audience, influencers have become the go-to answer for connecting with audiences across various platforms. With more and more brands turning to influencer marketing for their strategies, there’s no doubt that this form of marketing has become incredibly popular. Why is this? It’s likely because of how cost-effective it is for both brands and influencers. As mentioned above, most campaigns have an incentive for fans to create sponsored content. Brands can also offer various perks like free products, access to premium content, or even discounts on future products. Because influencers are well-known figures in their communities, they’re in a unique position to reach a lot of people. Plus, with millions of followers on social media sites, there are plenty of people who would love to see their favorite influencers’ posts.
Different types of influencers in digital marketing
There are two main types of influencers used in marketing campaigns: paid social media stars and non-celebrity influencers. Paid social media stars are people who post a lot of content across a variety of social media networks and have a large following. These influencers can charge money for sponsored campaigns, which means brands can earn a lot of attention. Non-celebrity influencers are bloggers with large followings across many different platforms who are only paid for their posts about the brand. These influencers are often aligned with a brand because they have a large audience that can be targeted with specific campaigns on different social media sites.
Examples of Arab influencer marketing celebrity campaigns
There are countless examples of successful influencer campaigns across many industries and brands. Some of the most popular examples of successful influencers are fitness influencers. For example, many people have become interested in CrossFit after it was featured on “Shawn Johnson: Show Me”. CrossFit has been using influencers to bring in new members for years, and one way they do this is by creating sponsored content featuring their influencers and posting it on their social media accounts. This sponsored content is then reposted by their followers who see it during their feed. This type of campaign has been extremely successful for CrossFit and has helped them grow their membership base. Another example of a successful fitness influencer marketing campaign is by LAVA. This gym has been using influencers to bring in members for years. They commonly partner with fitness influencers to create sponsored content about their brand and promote the post on their social media accounts. The most common way this is done is by reposting the content on their own accounts. This campaign is fairly typical for fitness brands, but LAVA has done it exceptionally well. They’ve partnered with influencers who have large followings on social media sites and help promote their posts.
Do you have to be a celebrity or paid celebrity to do an Arab influencer marketing campaign?
No. Brands can opt to work with any kind of influencer and create sponsored content around the subject. There are many different kinds of influencer marketing, and some might be more beneficial for your company than others. If you’re not sure where to start, you can look at some of the most popular influencer marketing campaigns and see what kind of content they’re posting. You may also want to consider working with a digital marketing agency to help you find the best ways to use influencers in your marketing campaigns. The type of influencer you choose to partner with will play a large role in your success. You may want to look for influencers who have large followings on social media sites like Instagram, Twitter, and Facebook, and who have a lot of online engagement.
Whether you’re a brand looking to tap into the next big social trend, or you’re an advertiser trying to find new ways to reach your target audience, influencer marketing can help. With the rise of social media, brands have become more accessible. Now, anyone with a voice and a platform can share their opinions with their followers—whether it be on a product, a service, or a brand themselves. There are many different ways to use influencers in your marketing campaigns, and they can be used to help connect with your customers across a variety of digital platforms.
At PERFORM we can help you set up the right arab influencer campaign for your business. Just contact us using the form below and we’ll get in touch to start your consultation. You can also check out our other services to see what is right for your business:
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