Prepaid performance marketing is growing faster than any other digital advertising segment. In fact, the industry is expected to hit $6 billion in value by 2021. If you’re thinking about starting a PPC company, now is the perfect time. As the demand for performance-based marketing grows, so does the number of agencies investing in this space. New agencies are emerging every day, each with their own set of offerings and niche markets. So, if you’re interested in starting your own PPC agency, here’s everything you need to know on how to start as a PPC agency owner.

What is PPC?

Prepaid performance marketing or PPC is an industry that includes all performance-based marketing channels. This includes things like paid search, display advertising, affiliate marketing, and paid social. A PPC agency is a company that specializes in performance marketing, and offers services and solutions for clients looking to optimize and scale their online marketing efforts.

How to start a PPC agency

You first need to figure out if a PPC agency is a good fit for you. When starting a PPC agency, you’re taking on all the roles and responsibilities of an entrepreneur. This includes everything from account management to client acquisition. If you’re willing to take on all this work, then you’re ready to start your PPC agency.

3 things to focus on when starting a PPC agency

When you start your PPC agency, there are a few key things to focus on above all else. First, you need to identify your primary niche market. While it’s possible to grow a generalist PPC agency, niche markets are a lot easier to break into. You also need to set up a payment solution for your PPC agency. This will be the primary source of your revenue, so you’ll want to make sure it’s set up correctly from the start. Lastly, you’ll want to focus on building up your brand. PPC agencies are often a secondary income for entrepreneurs, and branding is crucial for helping you scale your side hustle.

How to find clients for your PPC Agency

As an agency owner, you’ll want to be able to attract quality clients right from the start. And, the best way to do this is through networking with other entrepreneurs. You can also take advantage of online channels like Inbound and LinkedIn to find potential leads. And, if you’re looking to expand your reach, you can also consider paid channels like LinkedIn Ads. Another option is to reach out to your friends and family and see if there are any businesses in your network looking to optimize their online marketing.

The benefits of running your own PPC agency

There are several benefits to running your own PPC agency. First, you’ll be able to set your own hours. This allows you to set a schedule that works with your lifestyle and family. You’ll also likely be able to charge higher rates than a full-time job. And, you’ll be able to build a sustainable side hustle, which could potentially turn into a full-time career. Lastly, you’ll have the opportunity to learn and grow as a digital marketer.

Key takeaway

If you’re thinking about starting a PPC agency, now is the perfect time. The industry is expected to grow significantly over the next few years, and there’s plenty of room for new agencies to enter the space. If you’re willing to take on all the responsibilities of an entrepreneur, running your own PPC agency will be rewarding.

About Perform is a leading Performance Marketing Agency. We focus on activities that brings customers to your business. We manage the majority of successful SEO campaigns in Sudan, and are here to help your business rank on the first page of Google for your major keywords. Contact us today for more information.