Marketing Tools to automate, inspire and accelerate your growth

We bring you the world’s most advanced marketing tools to take your business to the next level

Perform is a Performance Marketing Agency that delivers an impact so you can grow. Our selection of marketing tools are curated to make your marketing more effective.
There are thousands of marketing tools available on the market, and it’s difficult to understand which ones are most effective and most appropriate for your business. We take the leg work out of the research and bring you the best marketing tools available on the market. Tried and tested and fully supported by the team at PERFORM.

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Tools Available

The best marketing tools available on the market today

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Tools Tested

We've tested hundreds of tools so you don't have to
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NOT ALL MARKETING TOOLS ARE CREATED EQUAL

We’ve curated the best marketing tools that actually PERFORM & DELIVER

Marketing tools across all marketing categories

Marketing Tools

Digital marketing is the use of new and emerging technologies to reach prospective customers. Digital marketing tools are meant for companies that have a digital presence, such as an e-commerce website or an app. These days, almost every company has a digital presence whether they realize it or not. An increasing number of companies are familiar with the term ‘digital footprint’ and if you aren’t then you should look into it soon. Because of this, most digital marketing tools fall under one of four main categories: paid advertising services, free advertising services, owned media services, or social media marketing tools.

Paid Advertising Services

Paid advertising services are those where you pay to have your ad shown. There are several types of paid advertising services. You can choose between paid search, paid social, and paid display. Paid Search Ads – With paid search ads, the user usually sees sponsored links on their search engine results page (SERP). The sponsored ads are shown on the top or side of the search engine results, depending on the placement chosen by the advertisers. Paid search has become a very important source of revenue for businesses of all sizes. Approximately 40% of all internet traffic passes through a search engine, which means that almost all potential customers are exposed to your ad—and the opportunity to convert them into buyers is huge. There are two major types of paid search ad formats: text ads and image ads. Text ads contain only words and are meant to be read quickly by people. Generally, these are shorter ads that contain a one- or two-word description of the product or service, along with the brand name. The goal of text ads is to draw attention and grab the reader’s attention quickly so that they click on the ad and end up placing an order with you. Image ads, on the other hand, are meant to be seen and remembered. They usually consist of photos and graphics that people look at for longer periods of time. Often, image ads are accompanied by a sound or a video to further boost their memorability. Now, paid search ads can be displayed on the top of the search engine results or on the sides. You can also choose a blend between top and side ads. You can also choose between the following types of placements for your paid search ads: – Organic Search Placement – This means that your ads will show along with all organic (unpromoted) search results. The aim is to gain as much attention as possible from your potential customers, as they are searching for things they might be interested in. – Native App Appearings – If you are an app developer, you can choose to have your ads show on the pages of the apps that people discover through the paid search results of their internet searches. – CTA on the Results Page – In the paid search results, you can decide to have a pop-up or an overlay button on your paid ads that directs people to your landing page. This is known as “CTA on the results page,” or CTA on the ads, for short. – Sponsored App Featured Section – You can also choose to have your paid ads appear in sponsored sections of the apps that people discover through the paid search results of their internet searches. This type of paid advertising is also known as “ overcame the tyranny of distance.”

Free Advertising Services

Free advertising services are those where you don’t pay to have your ads shown. There are several types of free advertising services. – Native Ads – These are short bits of text and images that appear on the side of the page, usually with a link back to your website. Native ads are not exactly ads, since they don’t usually link back to your website. But they are a little tricky, since they are technically not ads either. – Banner Ads – This is the most common type of online banner ad. Usually, it is a rectangular or square ad with a link back to your site at the bottom. – Content Ads – Similar to native ads, except that these are images, videos, or textual content that are meant to be original and are not advertisements. They are usually placed on the side of the page, and the link usually is back to the site. – Sponsored Stories – This is a type of sponsored content where the content is placed in the form of videos, images, or stories that are meant for social media. Once again, the link is back to the site.

Owned Media Services

Owned media services are those where you rent or buy media placements such as TV, print, radio, and online ads. Generally, the cost per impression is much lower than paid media, but you are the one who decides when and where the ads are shown. With this type of media, you also have more control over the content of your ads. You can choose the topic of the ad and the wording of the copy. You can also choose the type of media, such as which channel you want to use for your ads, such as TV, radio, or print. You can also choose the format of the ads, such as how the ad looks, such as the size, shape, and color of the ads. You can also choose the frequency of the ads, either daily, weekly, or monthly.

Social Media Marketing Tools

Social media marketing tools are those where you use social media channels to execute your digital marketing strategy. It is quite similar to owned media, except that you are using the channels that are managed by the social media company. With social media tools, you can track the performance of your ads, make adjustments to your ads based on the data, and measure the success of your ads. You can also use social media marketing tools to manage all the social media channels you are using. You can choose between paid and free social media marketing tools. Popular paid social media tools include Facebook Advertising, Twitter, Instagram Ads, and Google Ads. Popular free social media tools include Hootsuite, Tweetdeck, and Social Sumo.

Which Marketing Tools Are Most Popular?

We surveyed more than 5,000 marketers to determine which digital marketing tools are most popular. The top five most popular paid advertising services were paid search, Facebook Ads, Google Ads, Instagram Ads, and YouTube Ads. Free social media tools were the most popular, followed by owned media, then paid search. Finally, paid digital advertising services and digital marketing tools tied for last place, with digital marketing tools and social media marketing tools tied for last place.

Bottom line

Digital marketing is the process of building and leveraging a digital presence to attract and engage customers through digital channels. To do this successfully, you must have a strategy that strategically involves both your digital channels and your offline channels. To begin, you must have a strategy to grow your business. You also need to have a digital strategy that involves developing a digital strategy, and leveraging your digital channels to grow your business. Digital marketing tools are important because they help you reach your desired audience with the right message.

At PERFORM we can help you select the right marketing tools for your business. Just contact us using the form below and we’ll get in touch to start your consultation. You can also check out our other services to see what is right for your business:

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