Paid Digital Advertising that makes an impact to your business
We deliver paid digital advertising campaigns that drive real impact, not just numbers
WE DON'T JUST PLATFORMS, WE CHOOSE AUDIENCES
We create paid campaigns that actually PERFORM & DELIVER
We use all major paid ad networks to meet your objectives.
What are digital paid ads?
Paid ads are digital advertisements that you can place on websites and blogs for the express purpose of attracting potential customers. These ads are usually displayed on the top or side of a webpage, often with a Call-to-Action (CTA) button that prompts users to click to find out more about your product or service. Google AdWords is perhaps the most common place people advertise, but other platforms such as facebook advertising, Bing Ads and many others also support these ads. Google’s AdWords platform is incredibly popular among small businesses because it offers free keyword advertising in which you only pay when someone clicks through to your website from a search results listing.
What is digital paid advertising?
Digital paid advertising is when a business places an ad on a website or app to attract visitors. It could be a banner ad, an image advert or a video ad.
How do digital paid ads work?
Ads are paired with keywords that users type into a search bar while looking for products and services. When someone clicks on your ad, they are directed to your site, where they may take a look at your products or services, but they don’t necessarily make a purchase. You can choose the keywords you want your ad to appear alongside, as well as the size, colour and duration of your ad. There are hundreds of settings for your ads to appeal to different types of users. Banner ads are vertical banners that appear on the side of websites, usually in the top-right or top-left corner. They can also be seen on mobile apps, like in-app banner ads that appear when someone opens an app. These ads are usually short and targeted, and they often have an image, a headline and a call-to-action that encourages the viewer to click a button to learn more or buy products and services, respectively.
Popular platforms for digital paid advertising
The costs of digital paid ads
The cost of placing an ad will depend on your chosen keywords, ad format, ad location and ad size. Depending on the amount of traffic you get from your website or app, you can use Google’s keyword research feature to see how much you would charge for a click-through
Which platform is best for you?
Using a single platform for all your paid ads doesn’t make much sense. Instead, choose one platform for your paid ads, like Google. Then, use other platforms to build links and traffic to your main site. Your main site will host your products and services, and you can use Facebook to build links to your page and drive traffic there, too. You can use Twitter to build links to your page, drive traffic there and promote your content. Facebook and LinkedIn will help you build links to your main site and drive traffic to it. And while you can use Pinterest to build links, you can also use images as a paid ad.
Paid ads are a great way to get in front of potential customers, get their attention and hopefully make a sale. They can also be used to promote websites and apps, as well as products and services. There are many different types of paid ads, and they can be used on many different platforms. Before you start advertising, choose a specific goal for your ads. Perhaps you want to drive more traffic to your page or increase your sales. Once you have a goal in mind, you can pick a specific type of paid ads that will help you achieve that goal.
At PERFORM we can help you set up the right paid digital advertising campaign for your business. Just contact us using the form below and we’ll get in touch to start your consultation. You can also check out our other services to see what is right for your business:
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Our Paid Ads Solutions are here to help you grow your business, quickly and cost effectively Reach out to us today and see how we can help.